Making a website popular in Google

Some of the best tips from 26 Steps to 15K a Day (part of the Google Hacks Series) to create a successful Site in 12 months with Google Alone.

Timely Topics:
Nothing breeds success like success. Stay abreast of developments in your keyword sector. If big site “Z” is coming out with product “A” at the end of the year, then build a page and have it ready in October so that search engines get it by December.

Outbound Links:
From every page, link to one or two high ranking sites under that particular keyword. Use your keyword in the link text (this is ultra important for the future).

Domain name:
Easily brandable. You want “google.com” and not “mykeyword.com”. Keyword domains are out - branding and name recognition are in - big time in. The value of keywords in a domain name have never been less to se’s. Learn the lesson of “goto.com” becomes “Overture.com” and why they did it.

Content:
Build one page of content and put online per day at 200-500 words. If you aren’t sure what you need for content, start with the Overture keyword suggestor and find the core set of keywords for your topic area. Those are your subject starters. Try to stay away from to much “bloggin” type personal stuff and look more for “article” topics that a general audience will like. Hone your writing skills and read up on the right style of “web speak” that tends to work with the fast and furious web crowd.

Study those logs:
Look for the keywords people are using. See any bizarre combinations? Why are people using those to find your site? If there is something you have over looked, then build a page around that topic. Retro engineer your site to feed the search engine what it wants.

If your site is about “oranges”, but your referrals are all about “orange citrus fruit”, then you can get busy building articles around “citrus” and “fruit” instead of the generic “oranges”.

The search engines will tell you exactly what they want to be fed - listen closely, there is gold in referral logs, it’s just a matter of panning for it.

Most web users don’t actually read pages, they scan. Use headers, and bold standout text liberally on your pages as logical separators where the eye will logically come to rest on the page.

At the end of a years time, you should have around 400 pages of content. That will get you good placement under a wide range of keywords, generate recip links, and overall position your site to stand on it’s own two feet.

Read all the tips - 26 steps to 15k a Day