Google have enable Themed Ads by default for all Adsense Publishers. During holidays and special events, Google ads will now display themed colors and graphics based on the geographic location of the website visitor.
For example, Fourth of July-themed ads would be visible only to users located in the U.S., while users throughout the world might see ads with a New Year’s Eve theme. Earlier, some users spotted themed AdSense ad units for Hallowe’en.
You can enable or disable themed ad units by following these steps:
1. Log in to your account at www.google.com/adsense.
2. Go to the My Account tab.
3. On the Account Settings page, scroll down to the ‘Ad Type Preferences’ section and click ‘Edit.’
4. Depending on your preference, check or uncheck the box next to ‘Enable themed ad units when available.’
5. Click ‘Save changes.’ Your selection will apply to all your AdSense ad units.
Related: See all official Google Ad formats for any webpage using the GoogleAdsPreview Firefox extension.
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